Plan and conduct evidence-based user research to identify market/design/workflow opportunity to create and/or improve complex enterprise software solutions without interrupting the ecosystem workflows.

Define design strategy based on user insights coupling with meta-analysis to provide clients with the right tool to make good decisions.

To provide strategic recommendations for a new product, conduct thorough market research to understand the industry, competitors, and customer needs. Define the product's unique value proposition and target market segments, while setting clear objectives and developing pricing, distribution, and marketing strategies. Establish a customer support system, monitor performance metrics, and continuously iterate for improvement.

Visualize design vision based on user insights into practical user-testing ready prototypes.

Establish design practice and system to work in compatible with today’s development best practice.

Clear and comprehensive design documentation, including prototypes, annotated design files, and a well-defined style guide.

Effective collaboration between UX and engineering leaders is essential for bringing a product to market successfully. By involving engineering leaders early on, maintaining regular communication, fostering mutual understanding, organizing co-creation workshops, sharing documentation and resources, establishing iterative feedback loops, and conducting user testing together, both teams can work synergistically to deliver a user-centric product that aligns with technical feasibility.